Start Your Funnel Building with email marketing
Email marketing can be one of the best ways to grow your business, but it can also be one of the trickiest things to do.
If you want your email marketing efforts to be successful, you need to put a lot of thought into what you’re sending.
To make things easier, you can use an email funnel to structure your customer journey from start to finish.
An email funnel is a series of triggered emails that builds trust with your subscriber then ultimately makes a sales pitch for your product.
It’s kind of like a really long sales letter that you send out over time instead of all at once.
The funnel is important because it allows you to build trust with your subscriber.
Here is what your Funnel Campaign will look like
The very first thing you need to do to get started is to decide what your email sales funnel is going to look like.
In order to create your email sales funnel you need to understand that there are only three components to an email sales funnel.
- Initial Email (this is the first email they receive from you)
- Autoresponder (this is where you are collecting their email address(es))
- Automated emails (these are the emails you are going to be sending out to your list)
To start your email sales funnel you will want to set up an autoresponder.
An autoresponder is basically a group of email addresses that sends an email in response to another email being sent to it,” but that’s not really correct in the context of email marketing.
In terms of email marketing, an autoresponder is a series of prewritten emails that are automatically sent to your subscribers.
The whole point of an autoresponder is to make your life easier by allowing you to create a series of emails that are sent to your subscribers automatically.
For example, you can set up an autoresponder that automatically send out your monthly newsletter or create a series of emails that engages with your subscribers